{"id":1398,"date":"2021-08-10T09:15:13","date_gmt":"2021-08-10T16:15:13","guid":{"rendered":"https:\/\/www.cultureindex.io\/?p=1398"},"modified":"2021-10-06T10:23:11","modified_gmt":"2021-10-06T17:23:11","slug":"the-culture-interview-thera-martens","status":"publish","type":"post","link":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/","title":{"rendered":"Entretien sur la Culture avec Thera Martens"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"The\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Thera Martens<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Thera Martens is a seasoned SaaS marketing leader with a proven track record; powered by data-driven strategies and out-of-the-box thinking. Her work is mission-oriented with a passion and focus on delivering measurable, scalable growth. Thera currently works as Vice President of Audience Marketing at Visier<\/a>. As a change agent, mentor, and storyteller she\u2019s always happy to connect and jam on all things marketing! Find Thera on LinkedIn<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Comment d\u00e9finissez-vous la culture au plus haut niveau?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Culture is where you\u2019ve come from and how you were brought up. This will affect your work and how you interact with other people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Cette d\u00e9finition changerait-elle lorsqu\u2019il s\u2019agit d\u2019une organisation? Si oui, comment?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In an organization, culture is more flexible, it can grow, and change. Culture is much nimbler and can continue to evolve and grow much faster in a company than in a city or country.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Si vous pouviez cr\u00e9er la culture organisationnelle id\u00e9ale sans aucune restriction comme le co\u00fbt, quelles sont les trois premi\u00e8res choses qui vous viennent \u00e0 l\u2019esprit?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
  • Establish a \u201cWork Hard; Play Hard\u201d ethos<\/li>
  • A strong culture of diversity, equity, and inclusion<\/li>
  • A culture that cares for and values employees<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    I am a big believer in, and personally enjoy, a \u201cWork Hard, Play Hard\u201d culture. I love an environment where everyone is motivated to work hard and where we also celebrate wins regularly. I\u2019ve been involved in women in business for 10+ years and now more than ever I would not choose to work at a company that doesn\u2019t have a strong culture of diversity, equity, and inclusion. Finally, a culture that cares for and values employees is a must.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t

    Lorsque vous pensez \u00e0 une mauvaise culture organisationnelle, quelles sont les trois premi\u00e8res choses qui vous viennent \u00e0 l\u2019esprit?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t
    • Inexperienced or untrained managers<\/li>
    • Nepotistic culture resulting in narrow perspectives<\/li>
    • Not celebrating individual or organizational success<\/li><\/ul>

      One that\u2019s always a thorn in my side is making people managers who aren\u2019t interested in managing people or aren\u2019t trained to do so. Also, a nepotistic culture that continually hires friends and close associates doesn\u2019t promote diverse perspectives and views thus narrowing the breadth of the ideas for the business. This narrowing causes companies to miss out on potentially game-changing solutions. Finally, company cultures that don\u2019t celebrate employee and organizational success provide a poor cultural experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

      \n\t\t\t\t\t\t
      \n\t\t\t\t\t
      \n\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t

      Tell us a story about being a more junior team member where you had an experience with bad culture.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      I remember early on in my career working with an organization that was very top-down. The best projects and tasks went to the most senior people and as a junior team member, we had to do all the less enjoyable and administrative work. It was hard to learn and develop new skills when not being challenged with projects that offered an opportunity to grow and improve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
      \n\t\t\t\t\t

      Tell us a story about being a more junior team member where you had an experience with good culture.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      In my marketing career, having proven to myself and others that I was a capable coordinator and specialist who could get stuff done, a more senior opportunity to start a new webinar program opened up. The program needed a lot of operational love and I was able to work with an awesome team to drive a successful program. It felt incredible to be in an organization that rewarded my efforts with new opportunities which ultimately helped to launch my career.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t

      Tell us a story about being a more senior team member where you had an experience with bad culture.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      As I grew more senior in my career, I experienced one of the pitfalls of working in high-growth technology companies. It is often easier to bring senior people in from outside than to train and mentor existing employees into new and emerging roles. The latter can take more time but it can bear more fruit for the organization. It shows employees that there is a career path in the organization, it highlights that a company is willing to invest in their employees. The flip side of this is that I hit my ceiling at that company, there was nowhere for me to go and it was time to move to another.<\/p>

      Editor\u2019s note: Sometimes you have to go to grow.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
      \n\t\t\t\t\t

      Tell us a story about being a more senior team member where you had an experience with good culture.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      Recently in my career, I\u2019ve experienced the opposite of what I experienced in the middle of my career. I have an executive sponsor and manager that are my champions. They saw that I was good at my job and they were excited about that and gave me more responsibility to allow me to grow. It\u2019s vital to have important decision-makers who want to develop you into a leader and give you the chance to grow at a company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
      \n\t\t\t\t\t

      In your career, you\u2019ve moved from making large individual contributions to leading teams. Tell us about that transition and some of your key learnings in the transition.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      The most fundamental change is moving from being task-oriented to being team-oriented. I currently work with a team of seven. My job as a leader is to remove all the roadblocks out of my team\u2019s way, so they can do their jobs, and excel. When you have a large team, there is more pressure as your remit grows and you are needed in a wider variety of conversations. Empowering the team and stepping back from the spotlight is key. From there it\u2019s about letting your team take the spot and be leaders of the areas that they own. Once you are a leader of people you have to set the vision. You must understand and communicate how and why things are as they are and where we are going to go. You have to ensure that all your team members are saying, \u201cHeck yes! I am going to work long and hard because I believe in the vision that my leader is setting for the team.\u201d That\u2019s crucial and very different from when you are an individual contributor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
      \n\t\t\t\t\t

      What are the best things you do to translate the organizational vision for the team?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      I like to set things out with an eye to the future. \u201cIf we do this right, this is how everything will look in one or two or three years.\u201d Giving a point in time that\u2019s far away from now and working together to build to that goal by bringing everyone along on that journey. If the company goal is to grow revenue by 200% next year, work with your team on what happens if we hit that target and then bring everyone along on the journey to determine how it happens so that everyone is bought in.<\/p>

      Bringing the vision from the organization level and translating it to how your team fits in is vital. Then ensure your team knows what part of the organization your team rolls up and what can you influence and what it looks like a year from now for us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t

      Parfois, la culture organisationnelle n\u2019est pas un bon choix entre les employ\u00e9s et les entreprises. Quels conseils donneriez-vous aux autres pour les aider \u00e0 comprendre cela par eux-m\u00eames?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      One of the things I do when I am first interviewing new hires is to let them know that half the interview is for them to interview me to see if there is a fit for them with me, our team, and our organization. I don\u2019t want to grill them for an hour. I want them to have an opportunity to grill me. This also allows me to assess whether they\u2019ve prepared themselves for the interview and have they come up with questions.<\/p>

      It\u2019s important to have your key questions that you ask and the more you move in your career the more you\u2019ll learn about the culture you like. I, for example, need autonomy. It wasn\u2019t until I was the director that I had built the right set of questions to drill into my needs. Everyone says you\u2019re going to have autonomy and with the right questions you can find out how true that is. I\u2019ve developed a series of questions to establish if the company culture would work for me and to have the best possible relationship with those I report to and work with. Anything that\u2019s important to you is key to ask about. I like meeting with other members of the organization. Check out their social media accounts and see how the company is putting themselves out in the market and how they play and have fun. These things will tell you a lot about the culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
      \n\t\t\t\t\t

      Can you share a couple of those questions that you used to determine if it was the right fit for you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      I only started to get this right in my more senior work as a director.<\/p>

      • What is my budget, and do I own it? How do we spend that budget?<\/li>
      • Who will be directly reporting to me? Really getting into that team structure.<\/li>
      • How many times a week will I meet with you and what kinds of conversations will we have? Better understand the way your relationship will work with your boss.<\/li>
      • What happened to the previous person in this role?<\/li>
      • What does success look like in 6-18 months?<\/li>
      • How would you like to work with the person in this role?<\/li>
      • What keeps you up at night?<\/li>
      • What is your management style?<\/li><\/ul>

        I often recommend, if possible, to reach out to the person who was previously in the role. If you are a marketing person and you are not reporting into a marketing person you will want to dig into how much they are involved in marketing at the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t
        \n\t\t\t\t\t

        Tell us about a time when you were able to create and build culture successfully. What was the hardest part?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        Setting culture goes back to that overall vision. If you don\u2019t know where your team is going, and you don\u2019t set the north star it\u2019s really difficult for them to see how they fit into your organization and what success looks like.<\/p>

        I also live and breathe the culture and work habits that I am setting for my team. I am consistently trying to hire diverse employees. I make sure that everyone has an opportunity to speak. We work hard and play hard. We win as a team, and when we lose we learn as a team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t\"Image\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
        \n\t\t\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t

        \n\t\t\t\t\t\t\tKemp Edmonds\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t

        Responsable de la Culture en Milieu de Travail Canadien<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        Thera Martens Thera Martens is a seasoned SaaS marketing leader with a proven track record; powered by data-driven strategies and out-of-the-box thinking. Her work is mission-oriented with a passion and focus on delivering measurable, scalable growth. Thera currently works as Vice President of Audience Marketing at Visier. As a change agent, mentor, and storyteller she\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":1980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[11],"class_list":["post-1398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-interview","tag-culture-interview"],"yoast_head":"\nThe Culture Interview with Thera Martens - The Canadian Workplace Culture Index<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Culture Interview with Thera Martens - The Canadian Workplace Culture Index\" \/>\n<meta property=\"og:description\" content=\"Thera Martens Thera Martens is a seasoned SaaS marketing leader with a proven track record; powered by data-driven strategies and out-of-the-box thinking. Her work is mission-oriented with a passion and focus on delivering measurable, scalable growth. Thera currently works as Vice President of Audience Marketing at Visier. As a change agent, mentor, and storyteller she\u2019s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/\" \/>\n<meta property=\"og:site_name\" content=\"The Canadian Workplace Culture Index\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/canadianworkplacecultureindex\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-10T16:15:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T17:23:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cultureindex.io\/wp-content\/uploads\/2021\/07\/Thera-Martens.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"CWCI\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CultureIndexCA\" \/>\n<meta name=\"twitter:site\" content=\"@CultureIndexCA\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"CWCI\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/\"},\"author\":{\"name\":\"CWCI\",\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/#\\\/schema\\\/person\\\/b2244dc0aa85cce98c6caec873defaa8\"},\"headline\":\"The Culture Interview with Thera Martens\",\"datePublished\":\"2021-08-10T16:15:13+00:00\",\"dateModified\":\"2021-10-06T17:23:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/\"},\"wordCount\":1771,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cultureindex.io\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Thera-Martens.png\",\"keywords\":[\"Culture Interview\"],\"articleSection\":[\"Culture Interview\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/\",\"url\":\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/\",\"name\":\"The Culture Interview with Thera Martens - The Canadian Workplace Culture Index\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cultureindex.io\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Thera-Martens.png\",\"datePublished\":\"2021-08-10T16:15:13+00:00\",\"dateModified\":\"2021-10-06T17:23:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cultureindex.io\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Thera-Martens.png\",\"contentUrl\":\"https:\\\/\\\/www.cultureindex.io\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Thera-Martens.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/2021\\\/08\\\/10\\\/the-culture-interview-thera-martens\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.cultureindex.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Culture Interview with Thera Martens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/#website\",\"url\":\"https:\\\/\\\/www.cultureindex.io\\\/\",\"name\":\"The Canadian Workplace Culture Index\",\"description\":\"The Canadian Workplace Culture Index uses research, best practices, and innovative technology to assess, enable, and amplify exceptional organizational culture.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cultureindex.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/#organization\",\"name\":\"The Canadian Workplace Culture Index\",\"url\":\"https:\\\/\\\/www.cultureindex.io\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cultureindex.io\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/CWCI-Logo.png\",\"contentUrl\":\"https:\\\/\\\/www.cultureindex.io\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/CWCI-Logo.png\",\"width\":1332,\"height\":928,\"caption\":\"The Canadian Workplace Culture Index\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/canadianworkplacecultureindex\",\"https:\\\/\\\/x.com\\\/CultureIndexCA\",\"https:\\\/\\\/www.instagram.com\\\/cultureindexca\\\/?hl=en\",\"https:\\\/\\\/ca.linkedin.com\\\/company\\\/canadian-workplace-culture-index\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCE0ki2fEIQcU_FS49kjFJ7A\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cultureindex.io\\\/#\\\/schema\\\/person\\\/b2244dc0aa85cce98c6caec873defaa8\",\"name\":\"CWCI\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d8d7285f5159093e09a6af673daed7a7f5cfb8e4989bb16a6271efb7b25ee1b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d8d7285f5159093e09a6af673daed7a7f5cfb8e4989bb16a6271efb7b25ee1b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d8d7285f5159093e09a6af673daed7a7f5cfb8e4989bb16a6271efb7b25ee1b?s=96&d=mm&r=g\",\"caption\":\"CWCI\"},\"sameAs\":[\"http:\\\/\\\/cultureindex.ca\"],\"url\":\"https:\\\/\\\/www.cultureindex.io\\\/fr\\\/author\\\/cwci\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Culture Interview with Thera Martens - The Canadian Workplace Culture Index","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/","og_locale":"fr_FR","og_type":"article","og_title":"The Culture Interview with Thera Martens - The Canadian Workplace Culture Index","og_description":"Thera Martens Thera Martens is a seasoned SaaS marketing leader with a proven track record; powered by data-driven strategies and out-of-the-box thinking. Her work is mission-oriented with a passion and focus on delivering measurable, scalable growth. Thera currently works as Vice President of Audience Marketing at Visier. As a change agent, mentor, and storyteller she\u2019s […]","og_url":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/","og_site_name":"The Canadian Workplace Culture Index","article_publisher":"https:\/\/www.facebook.com\/canadianworkplacecultureindex","article_published_time":"2021-08-10T16:15:13+00:00","article_modified_time":"2021-10-06T17:23:11+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.cultureindex.io\/wp-content\/uploads\/2021\/07\/Thera-Martens.png","type":"image\/png"}],"author":"CWCI","twitter_card":"summary_large_image","twitter_creator":"@CultureIndexCA","twitter_site":"@CultureIndexCA","twitter_misc":{"\u00c9crit par":"CWCI","Dur\u00e9e de lecture estim\u00e9e":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/#article","isPartOf":{"@id":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/"},"author":{"name":"CWCI","@id":"https:\/\/www.cultureindex.io\/#\/schema\/person\/b2244dc0aa85cce98c6caec873defaa8"},"headline":"The Culture Interview with Thera Martens","datePublished":"2021-08-10T16:15:13+00:00","dateModified":"2021-10-06T17:23:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/"},"wordCount":1771,"commentCount":0,"publisher":{"@id":"https:\/\/www.cultureindex.io\/#organization"},"image":{"@id":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cultureindex.io\/wp-content\/uploads\/2021\/07\/Thera-Martens.png","keywords":["Culture Interview"],"articleSection":["Culture Interview"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/","url":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/","name":"The Culture Interview with Thera Martens - The Canadian Workplace Culture Index","isPartOf":{"@id":"https:\/\/www.cultureindex.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/#primaryimage"},"image":{"@id":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cultureindex.io\/wp-content\/uploads\/2021\/07\/Thera-Martens.png","datePublished":"2021-08-10T16:15:13+00:00","dateModified":"2021-10-06T17:23:11+00:00","breadcrumb":{"@id":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/#primaryimage","url":"https:\/\/www.cultureindex.io\/wp-content\/uploads\/2021\/07\/Thera-Martens.png","contentUrl":"https:\/\/www.cultureindex.io\/wp-content\/uploads\/2021\/07\/Thera-Martens.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.cultureindex.io\/fr\/2021\/08\/10\/the-culture-interview-thera-martens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.cultureindex.io\/"},{"@type":"ListItem","position":2,"name":"The Culture Interview with Thera Martens"}]},{"@type":"WebSite","@id":"https:\/\/www.cultureindex.io\/#website","url":"https:\/\/www.cultureindex.io\/","name":"The Canadian Workplace Culture Index","description":"The Canadian Workplace Culture Index uses research, best practices, and innovative technology to assess, enable, and amplify exceptional organizational culture.","publisher":{"@id":"https:\/\/www.cultureindex.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cultureindex.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.cultureindex.io\/#organization","name":"The Canadian Workplace Culture Index","url":"https:\/\/www.cultureindex.io\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.cultureindex.io\/#\/schema\/logo\/image\/","url":"https:\/\/www.cultureindex.io\/wp-content\/uploads\/2021\/07\/CWCI-Logo.png","contentUrl":"https:\/\/www.cultureindex.io\/wp-content\/uploads\/2021\/07\/CWCI-Logo.png","width":1332,"height":928,"caption":"The Canadian Workplace Culture Index"},"image":{"@id":"https:\/\/www.cultureindex.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/canadianworkplacecultureindex","https:\/\/x.com\/CultureIndexCA","https:\/\/www.instagram.com\/cultureindexca\/?hl=en","https:\/\/ca.linkedin.com\/company\/canadian-workplace-culture-index","https:\/\/www.youtube.com\/channel\/UCE0ki2fEIQcU_FS49kjFJ7A"]},{"@type":"Person","@id":"https:\/\/www.cultureindex.io\/#\/schema\/person\/b2244dc0aa85cce98c6caec873defaa8","name":"CWCI","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/6d8d7285f5159093e09a6af673daed7a7f5cfb8e4989bb16a6271efb7b25ee1b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6d8d7285f5159093e09a6af673daed7a7f5cfb8e4989bb16a6271efb7b25ee1b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d8d7285f5159093e09a6af673daed7a7f5cfb8e4989bb16a6271efb7b25ee1b?s=96&d=mm&r=g","caption":"CWCI"},"sameAs":["http:\/\/cultureindex.ca"],"url":"https:\/\/www.cultureindex.io\/fr\/author\/cwci\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cultureindex.io\/fr\/wp-json\/wp\/v2\/posts\/1398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cultureindex.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cultureindex.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cultureindex.io\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cultureindex.io\/fr\/wp-json\/wp\/v2\/comments?post=1398"}],"version-history":[{"count":17,"href":"https:\/\/www.cultureindex.io\/fr\/wp-json\/wp\/v2\/posts\/1398\/revisions"}],"predecessor-version":[{"id":1983,"href":"https:\/\/www.cultureindex.io\/fr\/wp-json\/wp\/v2\/posts\/1398\/revisions\/1983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cultureindex.io\/fr\/wp-json\/wp\/v2\/media\/1980"}],"wp:attachment":[{"href":"https:\/\/www.cultureindex.io\/fr\/wp-json\/wp\/v2\/media?parent=1398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cultureindex.io\/fr\/wp-json\/wp\/v2\/categories?post=1398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cultureindex.io\/fr\/wp-json\/wp\/v2\/tags?post=1398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}