Recruit and Retain Top Talent with Workplace Culture.

Companies with strong culture generate up to 5x more revenue.

- The Promise and Problems of Organizational Culture: CEO Personality, Culture, and Firm Performance by Charles A. O’Reilly III, David F. Caldwell, Jennifer A. Chatman, and Bernadette Doerr

94% of job seekers are more likely to apply to companies that actively manage culture.

- Does Company Culture Pay Off? – Glassdoor

86% of people would not apply for or continue to work for a company that has a bad reputation.

- Your Best Employees Are Leaving. But Is It Personal Or Practical? – Randstad

92% of corporate executives believe that improving culture would increase company value.*

- J.R. Graham, C.R. Harvey, J. Popadek, et al., “Corporate Culture: Evidence From the Field”

Employees are 3x less likely to leave a company with strong culture.

- Does Company Culture Pay Off? – Glassdoor

85% of CEOs and CFOs believe that an unhealthy corporate culture leads to unethical behavior.

- J.R. Graham, C.R. Harvey, J. Popadek, et al., “Corporate Culture: Evidence From the Field”

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What We Do

The Canadian Workplace Culture Index (CWCI) is a uniquely Canadian benchmark designed for organizations to assess workplace culture based on industry and the size of the workforce. The CWCI publishes an annual report on the state of Canadian Workplace Culture.

The Canadian Workplace Culture Certification program uses the Index to certify Canadian organizations based on anonymous employee responses to a conversational chat survey.

The Canadian Workplace Culture Index is developed in partnership with researchers from The University of British Columbia, the leading Canadian, not-for-profit organization conducting research on issues that matter to Canadians.

The Canadian Workplace Culture Index uses research, best practices, and innovative technology to assess, enable, and amplify your exceptional organizational culture.

An All-Inclusive Solution

Certification is quick and easy and delivers incomparable value. Register and share the fun conversational chat survey in a few minutes. Employees then spend 5 minutes providing their responses. Once responses are collected organizations receive:

An executive report with comparisons to the national and industry averages
An actionable insights report or roadmap to improve workplace culture
A badge and certification for your exceptional workplace culture
A live real-time view of aggregate responses
Employees text-based responses from qualitative questions

Save time with our guides and templates for implementation and to make the most of your organization’s certification.

"We highly recommend any business to check-in to see how they measure against the benchmark and to continue on their journey of exceptional workplace culture! We were really impressed with all of the reports and insights, as well as the press release guide to support the promotion of our certification."

"It was easy and took no time. Our team enjoyed the quick conversational chat and for leadership, the outputs provide a ton of insight and information on our workplace culture."

“The Canadian Workplace Culture Reports we received let us see what areas we are excelling in as well as what we need to pay more attention to. With the report and data that was provided we were able to take immediate and actionable steps to improve our workplace.”

“The Canadian Workplace Culture Index helps us benchmark where we are and provides a tangible way for us to show potential candidates why they should choose Rival for their next career move. The value we received is huge, and the CWCI team made sure that the process was easy, seamless and quick."

“We were impressed with how easy the process was with the workplace culture index. It was simple and clear for our employees to give their feedback, and it gave us some great insight into our company culture from their eyes. We’d recommend this solution to anyone looking to get rapid independent insights into their people and culture."

“The value we received is huge, the process is easy, and it took no time. Our team enjoyed the quick conversational chat format. We look forward to sharing this experience with other progressive tourism employers as a strategy to recognize the strong HR practices that can make a difference in attracting the talent a business needs”.

What Is the Workplace Culture Index?

Index

Our index measures Canadians' attitudes towards their workplace, workplace culture, diversity, equity, inclusion, and other focus areas. The index is developed in partnership with by our independent research partner: The University of British Columbia.

Certification

Designed for organizations to understand, improve, and optimize workplace culture, certification is achieved by exceeding our unique national workplace culture index. Certification is designed to take significantly less time and provide a better ROI than others.

Report

We publish an annual workplace culture report outlining research results and major trends in Canadian workplace culture. The certification process provides organizations with a report on their workplace culture and how they compare to the national average.

Partnerships

Our partners are integral to our mission. We are proud to work with strategic partners who enable our organization’s success. We are excited to work with consulting partners who work with companies to improve their internal processes, culture, and brand. We are grateful to our champion partners who spread the word about our programs and pass along exclusive offers to their communities.

Canadian Workplace Culture Certification

The Canadian Workplace Culture Certification collects anonymous employee experience data through an innovative and engaging employee chat survey. After employees have provided feedback, your organization will receive a top-line report on the data, an executive summary report including analysis, and recommendations for strategic next steps to evolve your workplace culture. And, for certified organizations, a badge.