Exceptional Workplace Culture Lives Here.

Companies with strong culture generate up to 5x more revenue.
- The Promise and Problems of Organizational Culture: CEO Personality, Culture, and Firm Performance by Charles A. O’Reilly III, David F. Caldwell, Jennifer A. Chatman, and Bernadette Doerr
94% of job seekers are more likely to apply to companies that actively manage culture.
- Does Company Culture Pay Off? – Glassdoor
86% would not apply for or continue to work for a company that has a bad reputation.
- Your Best Employees Are Leaving. But Is It Personal Or Practical? – Randstad
92% of corporate executives believe that improving culture would increase company value.*
- J.R. Graham, C.R. Harvey, J. Popadek, et al., “Corporate Culture: Evidence From the Field,” working paper 23255, National Bureau of Economic Research, Cambridge, Massachusetts.
Employees are 3x less likely to leave a company with strong culture.
- Does Company Culture Pay Off? – Glassdoor
85% of CEOs and CFOs believe that an unhealthy corporate culture leads to unethical behavior.
- J.R. Graham, C.R. Harvey, J. Popadek, et al., “Corporate Culture: Evidence From the Field,” working paper 23255, National Bureau of Economic Research, Cambridge, Massachusetts.

What We Do

The Canadian Workplace Culture Index (CWCI) is a uniquely Canadian benchmark designed for organizations to assess workplace culture based on industry and the size of the workforce. The CWCI publishes an annual report on the state of Canadian Workplace Culture.

The Canadian Workplace Culture Certification program uses the Index to certify Canadian organizations based on anonymous employee responses to a conversational chat survey.

The Canadian Workplace Culture Index and Certification are developed in partnership with the Angus Reid Institute, the leading Canadian, not-for-profit organization conducting research on issues that matter to Canadians.

It was easy and took no time. Our team enjoyed the quick conversational chat and for leadership, the outputs provide a ton of insight and information on our workplace culture.​
Sarah Clark, Jelly Marketing
Sarah Clark, Jelly Digital Marketing & PR Agency

What Is the Workplace Culture Index?


Our index measures Canadians' attitudes towards their workplace, workplace culture, diversity, equity, inclusion, and other focus areas. The index is developed and updated annually by our independent not-for-profit research partner: The Angus Reid Institute.


We assess, enable, and amplify exceptional workplaces by certifying them for being a workplace culture leader. Certification is granted by exceeding our independently established benchmark based on the workplace culture opinions of Canadians.


We publish an annual workplace culture report outlining research results and major trends in Canadian workplace culture. The certification process provides organizations with a report on their workplace culture and how they compare to the national average.


Our partners are integral to our mission. We are proud to work with strategic partners who enable our organization’s success. We are excited to work with consulting partners who work with companies to improve their internal processes, culture, and brand. We are grateful to our champion partners who spread the word about our programs and pass along exclusive offers to their communities. 

Canadian Workplace Culture Certification

The Canadian Workplace Culture Certification collects anonymous employee experience data through an innovative and engaging employee chat survey. After employees have provided feedback, your organization will receive a top-line report on the data, an executive summary report including analysis, and recommendations for strategic next steps to evolve your workplace culture. And, for certified organizations, a badge.

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