Our Story

In 2018, the people and culture experts at Spark Creations set out to determine what a People and Culture First organization is and how to build one. In their work consulting with leading organizations and individuals, they realized that creating a People and Culture First organization isn’t easy – even for leaders at Canada’s most innovative organizations. It is extremely difficult to maintain and sustain such a culture, especially in today’s complex world. 

What is a People and Culture First organization and how do you build one is the question that Spark sought to define through the 2020 BC Workplace Culture Report. In 2021, the Spark Creations team disbanded to work inside great companies building People and Culture First organizations. They worked with long-time partner The ReFrame Group to pass on their work on the Workplace Culture Report. The ReFrame Group had long shared their vision of People and Culture First organizations and wanted to build on the great work of the original report to assess, enable, and amplify exceptional organizational culture. 

In 2021, The ReFrame Group launched The Canadian Workplace Culture Index, Report, and Certification. In May 2021, the Angus Reid Institute, our independent research partner, surveyed more than 1000 Canadians to establish a national benchmark or index regarding average Canadians’ opinions about Workplace Culture. In August 2021, The Canadian Workplace Culture Index began certifying organizations against our uniquely Canadian benchmark. 

Organizations certify for several reasons including upgrading their employer brand and workplace culture, improving recruitment and retention efforts, and showing the world that workplace culture is a priority. Canadian Workplace Culture Certification offers a less time consuming and higher return on investment than other services.

Organizations are measured using a 23 question conversational chat survey for employees that takes 5-10 minutes to complete. Upon completion organizations receive reports, data, qualitative responses, scores against our national averages, and actionable insights into how to improve their workplace culture across six different workplace attributes: workplace satisfaction, company cares, diversity and inclusion, recognition and information, employee connection, and loyalty. 

We are guided by our core belief that exceptional organizational culture enriches the human experience on our mission to use research, best practices, and innovative technology to assess, enable, and amplify exceptional organizational culture. Learn more about our board of advisors.

We are happy to share more about how we got here and where we are going. Please get in touch with us. Email us directly info@cultureindex.io.