The Index

Developed by The Angus Reid Institute, the index is a uniquely Canadian benchmark created from Canadians attitudes about workplace culture.

Human Resources Partnerships


The questionnaire was designed by Jennifer Reid, Chief Methodologist at Rival Technologies, and Angus Reid, CEO of the Angus Reid Forum, both of whom have dedicated their careers to market research.




Once the data was collected factor analysis was performed  to simplify the complex dataset into core variables to create the index. Factor analysis is a statistical procedure that identifies the common variance amongst a set of observed variables (i.e., indicators), and creates a factor (i.e., index) comprised of that common variance.

The Sample

The sample used for the benchmark data is a nationally representative group of panelists on the Angus Reid  Forum. Over 1,000 Canadians with full time positions were included in the study. The sample was created using a balanced sample matrix of the Canadian population. 

A randomized sample of Angus Reid Forum members are then selected to match this matrix. The selected community members receive an e-mail invitation inviting them to complete the survey by clicking on a link to a secure online survey platform. In order to participate in the survey, these individuals must log in with their username and password confirming they are legitimate, unique individuals. The sample size was 1006 Canadians with results having a confidence level of 95% or repeatable 19 out of 20 times.

Each year the Canadian Workplace Culture Index is analyzed and anonymous data collected from participating organizations is used to update and improve our index. 

We expect this to increase the bar for certification with each passing year. We encourage anyone to contact with any questions, feedback, or inquiries to contact us directly at

Canadian Workplace Culture Certification

The Canadian Workplace Culture Certification collects employee experience data through an innovative and engaging conversational chat survey. After employees have provided feedback, your organization will receive a top-line report on the data, an executive summary report including analysis, and recommendations for strategic next steps to evolve your workplace culture. And, of course, a badge and guides for rolling out the survey and for promoting your certification.