The 2021 Canadian Workplace Culture Report

New research by the Canadian Workplace Culture Index and L'Institut Angus Reid, share shocking insights into race, generational differences, and the impact of COVID-19 on the workplace in Canada.

The 2021 Canadian Workplace Culture Research Report includes our methodology to collect data, insights into Canadian workplace culture, key COVID-19 insights, and key sector, gender, provincial, age comparisons.

Email Me The 2021 Research Report

The Canadian Workplace Culture Index (CWCI) and the L'Institut Angus Reid set out to gather Canadian’s opinions about workplace culture and create an index representing how Canadians felt about workplace culture, in the midst of the global COVID pandemic. In 2021, we conducted a survey of full-time employed Canadians from across the country and from workplaces of various sizes and industries.

“There were many surprising results to come out of this survey, not least of which was that BIPOC Canadians were three times more likely to have lost their job as a result of COVID-19,” said CWCI Founder and CEO Antonio Zivanovic. “Additionally, the feedback that large companies have the highest loyalty rates was a surprise and shows that these organizations are the ones making strides in employee retention.”

Key Insights From Our Research:

  • BIPOC Canadians are three times more likely to state they have been let go from their company because of COVID-19

  • 60 percent of Canadians say they’d leave their current job for the same position at another organization for a 10 percent raise

  • More than 30 percent of Canadians believe that people get away with bullying at their organizations

  • More than 1 in 3 Canadians believe that senior managers don’t make an effort to listen to & check-in with and connect with employees

  • Working Canadians aged 35 – 44 were more likely to express opinions of workplace dissatisfaction than any other age group

Developed by Le ReFrame Group, with research support provided by The Angus Reid Institutethe leading Canadian, not-for-profit organization conducting research on issues that matter to Canadians, we collected information from thousands of working Canadians to establish our index.

The Canadian Workplace Culture index launches at a time when employers around the world and across industries are experiencing the most challenging environment to recruit and retain top talent. Canadian organizations can now use anonymous employee feedback to compare their workplace against national and industry indexes of Canadians’ opinions of workplace culture.

The Canadian Workplace Culture Index (CWCI) consists of an index, research, and a certification program that provides insights into workplace culture, help employers nurture exceptional organizational culture, and share strategies on how to better retain talent. 

“Improving workplace culture has a profound effect on the productivity and creativity of a company’s workforce and, in turn, the profitability and growth rates of that organization,” said Zivanovic. “The CWCI is the only certification of its kind that compares honest anonymous employee feedback to an index of Canadian employees’ attitudes to workplace culture.”

Learn more here.

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